Blog SEO Tips | Search Engine Optimize Your Blog Content

Search engine optimization (SEO) keeps on evolving where new strategies and tips emerge. By all means, SEO continues to be crucial because organic search result is excellent. Many reports on buying behavior prove that it’s a good source of quality traffic. A blog post at the top of the search is 10X more likely to gain click.

Are you ready to supercharge your site with some new traffic?

If yes, then this article will break down some of the organic traffic gem cells your site needs. But, you need to know that SEO tips don’t bring the result overnight. For the most part, the search engine world requires patience after putting in some effort. If you are ready for the tip, keep scrolling.

On-page optimization

4.8 billion Users search Google every day according to (live internetstats). So, how will your business reach that massive audience through organic means?

On-page optimization is the process you perform to your website to improve search engine results pages (SERPs). In essence, it’s the necessary steps that help you learn about your niche and keywords research. If you do it correctly, it can boost and place your site in a better position.

Here are some few tips to optimize your website for organic traffic.

Explore Keyword research/ development and placement

Learning more about keyword development will help optimize your website for good search rank.

Are the keywords still relevant?

Yes, because google algorithm relies on keyword and phrases when answering search queries. With this in mind, you need to look for relevant, high traffic keywords.

On a positive note, you have the opportunity to explore the less competitive keyword. Doing this will enables you to appear on the first page rather than competing with giants.

Keyword research and placement will help you to:

• Explain the content of your site
• Know your niche SEO competitiveness
• Research on your competitor and make use of keyword gaps to rank against them

Create unique fresh content for users and not Google

By all means, if your site publishes fresh content more often, then you’ll see more returning audience. Unique and informative content is the best way to drive more traffic to your site. The more your audience grows, the more your website gains authority and ranking.

Also, Google emphasizes assessing the authority of your content. They do this by evaluating dwell time, number of shares, and page views of your content. As a result, good content helps in building site authority through inbound links.

Craft a good SEO titles and description

You should know by now that Meta tags and descriptions play as advertisement copy. In other words, it’s a door that invites visitors to your website. It’s an HTML attribute that delivers a summary description of your web page.

Always strive to have unique page titles and Meta descriptions to enjoy a high click-through rate.

Some vital SEO Meta tags plan includes

• Write a compelling copy that can activate click
• Do not duplicate your meta description across your whole site
• It’s better to communicate page benefits
• Remove all non-alphanumeric characters

Reduce bounce rate

Now, if you want Google to show you its canine teeth, then have a higher bounce rate. A higher bounce rate shows Google that what you offer is not convincing. In this case, a bounce rate of 80% is terrible, whereas a bounce rate of 30 – 50% is excellent.

What to do:

Deliver a good user experience

Your first step is to ensure your visitors find it easy to use your website. In reality, user experience (UX) revolves around end interaction with your products and services. A good UX is when your visitor finds your products or services appealing.

Improve your site load speed

In other words, most internet users will not wait a minute for your content and scripts to download. You need to provide them with instant results.

Use Pingdom and Google page speed to see how your website performs. Google is working hard to see online searchers get good user experience.

Use videos to engage your visitors

According to the word stream report, video forms one-third of user internet activities. In this case, it shows you how videos can be a powerful marketing tool for your site.

Including videos in your blog post help you retain visitors for long and boost your site engagements. In detail,You Tube is enjoying 2 billion users who are hungry for fresh content. Exploring this channel will increase your site click-through rate and organic traffic.

Don’t forget to optimize your videos for search engines. Some elements to consider for an SEO friendly video include:

• Publish videos that educate visitors about your industry, product or services
• Dedicate your time on the video and be consistence
• Add technical details in your videos because YouTube doesn’t read videos. A few of them include SEO title and description, hi-res thumb images, and tags.

Use captivating, high-quality images.

Your first step is to choose the right format, png, or jpeg. Usually, png format produces quality images though large. Before you upload these images, add SEO alt text and compress all images.

Moreover, you can utilize the image search room to get more traffic. Using SEO alt text on images you upload will help Google understand your content.

Internal links are vital for SEO

External links do get a fair share when it comes to the search engine optimization strategy. But, Google updates in recent years seem to fall for internal links.

An internal link is a link from one of your pages that points to another page on the same site.

In most cases, they help Google identify the structure of your pages and posts. Internal linking strategy is an excellent way to boost your SEO. It allows you to improve pages and position that matters to your site.

How it works

When a visitor enters your website and clicks on an internal link, that page gets a boost. Here, your readers will give the search engine a signal that the page is valuable. In the end, these pages can improve on the search results and brings in good traffic.

Make use of the featured snippet.

At rankglider.com, they are aware of the new seo trend that a featured snippet helps ignites clicks. These are brief answers you see on Google search results.

Why are they important for SEO?

In the first place, they are a good shot for getting more organic clicks. According to Ahrefs, a featured snippet gets 8% of all the clicks.

Heads up!

Though featured snippet attracts clicks, your page must already be on page #1. So, the best way forward is to improve your ranking by exploring long-tail keywords.

Sometimes, your business needs to stay clear from the crowd and do what everyone else isn’t doing. In SEO, staying clear leads to more traffic, user engagement, and search ranking. A blog or weblog is an informational website page that helps with SEO in many ways. Whether your site revolves around selling products or services, visitors still need words.

Furthermore, a blog page will attract new visitors to your business and boost organic SEO. Reaching the 4.57 billion active internet users can be hard if you rely on products alone. But, having the right elements, such as blog content, can make you achieve a higher search rank.

To separate the wheat from the chaff, let’s dive into the nitty-gritty how blogging helps with SEO

Achieving Organic SEO

Getting good feedback from organic SEO takes time. In most cases, you’ll find yourself tweaking your website day in day out. If you intend to be on the front page, your site might end up desolate.

But, building active elements such as blog content will bring a new leaf. We all know that organic search is the best marketing channel.

The first step is to optimize these organic elements to reach the best destination and add value. Here are the core elements to watch.

Website content or post

A blog post is where some unethical SEO merchants use black-hat techniques to fool Google. In other words, things like keyword stuffing are a thing of the past. The only genuine approach to search engine optimize your content is to:

Produce fresh content. In reality, new and original content is the most useful button to draw visitors to your site. It creates a good relationship and makes your customers return more often. In most cases, Google register visitor to your site. Google knows that customers come back because your service is in-demand. In the end, that is a good indicator for Google to boost your page higher than your competitor.

Update your content regularly.

The good thing about the blog is that you can change it and update it more often. In particular, people online love content that changes with time. Likewise, the search engine also loves it when they visit your site and finds something new.

Internal and external links

Both internal and external links are vital for organic SEO. Usually, practising the right internal and external linking strategy improves your SEO.

Internal links play a significant role in

Improves Site structure.

Internal links allow Google crawlers to identify the structure of your website. As a result, these crawlers will crawl your site faster and index your pages quickly.

Improves user experience.

The primary purpose of your blog is users. When visitors navigate your site with ease, they develop an interest in your products. In return, you can generate more leads and sales.

Boost static pages.

Your product page is constant and rarely changes. Having more blog posts linking to it passes rank authority to that page.

Build external links through blogging

External links, in particular, the do-follow links pass link juice to your business. They are vital pillars in helping your page rank. In most cases, your site credibility increases as you get more from a trustworthy website. Blogging allows you to create a room for link building. As a result, you’ll benefit by:

Build an online reputation. If your site is trustworthy, then it must be having a good reputation online. In effect, Google will direct users to your website, where you’ll end up getting good traffic.

Grows your brand. External links make your brand to expand by you getting more referral visitors.

Blogging helps you explore Keyword.

Notably, Keyword is one of the on-page SEO alongside content and HTML tags. SEO keywords make it possible for visitors to locate your business online via the search. In brief, optimize your website with keywords that connect searchers to your site.

Also, learn how to choose and use keywords in your blog. Here, it will help you to target long-tail keywords and then capture a particular audience.

Summary

The main reason for SEO is to get on top of the search result for a given keyword. A blog post, or when you start blogging with SEO at your heart, you’ll get traffic. Notably, traffic is a source of revenue and helps businesses build their brand. That is why you need to start a blog because blogging helps with SEO.

Whether your website revolves around affiliate links or digital products, you need traffic. In the first place, you have done a great job by creating a fascinating blog only to find no visitors. Don’t fret because you are not alone. Attracting more traffic to your site is demanding, that is why you need to learn search engine optimization.

However, upset begin when you see so many SEO experts slithering around, making it sound hard to grasp. Today, you’ll learn that search engine optimization is a straightforward work. In general, your first objective is to figure out the intent of search engines. Here, they ensure users receive search results as accurately as possible. In other words, the algorithm ensures content users receive from a search query is relevant. That is the golden rule of getting organic traffic from search engines or social media.

Moreover, if you provide useful blog contents that users are searching, they will:

• Stay on your site for longer because it has a clear purpose proposition.
• Interact with more pages of your website (bounce rate).
• Convert to customers by revisiting your site.
• Share to social media, tweet and like your content

The above action gives Google, yahoo, and other search engines the green light to rank your blog on top.

How search engine works

Search engines use three main steps to gauge your blog content if it’s worth staying on top of search results. Firstly, they visit your website or blog to create an index of all content you have. Here, the robots will crawl your sites and understand every page.

 Secondly, they will check on links from other websites or blogs that are talking or linking to your blog. Usually, they count this as votes and having more links from authority sites referring to your blog, the better.

Lastly, they rely on social share and how your blog content is receiving hits from them. That is how a blog content gets more votes if the social share is high.

White-hat SEO vs. Black-hat SEO

There are two ways you can SEO your blog content. This article is about white-hat SEO.  Usually, white-hat SEO is the practice to improve your blog search ranking by using honest tips and techniques. But, black-hat SEO is the opposite and involves the use of dubious means to trick the search engine.

How do you get your blog content on top of search engine results?

Choose the right keyword that fits your niche

They say content is king, but you can have great content that people don’t search online. Undoubtedly, the result is bitter because you’ll never get organic traffic from the search engine.

Your first search engine optimization strategy is to look for keywords and phrases. Here, you will concentrate on things such as:

• Keyword monthly search volume. It enables you to identify the potential number of visitors per month who look for that keyword.
• Low competition. Many businesses fail to get more traffic because they use keywords difficult to rank.

We have many keyword research tools out there, but the Google keyword planner is more reliable.

Target long-tail keywords

Why long tail?

Usually, long-tail keywords are those three or more keyword phrases that relate to the main keyword. They have low traffic and speak about a specific thing you are selling or want to share. In most cases, you’ll find the majority of content creators going for single generic keywords. It makes long-tail more lucrative because the competition is minimal.

Create SEO friendly blog post content

According to Google webmaster in SEO starter guidelines, you have to create high-quality content to enjoy ranking. Here, no amount of social media marketing will work magic if your content is not suitable for your visitors.

How do you know that your content is of high quality? It should be:

• Readable. Using images and videos in between your post
• Usable. Your blog content should provide clear answers to the user’s query.
• Shareable. Thought-provoking, original, and well written. 

Page titles and keywords

Page titles and keywords are one of the critical factors to look after when doing on-page SEO. In particular, having keyword at the page title improves your chances of ranking higher. Likewise, it would be best if you took your time to create a page title because a great one can make a difference.

In summary, your page title should have keywords so that search engines group them in the right place. A good title is one that drives visitors to your site or makes visitors click your link.

Optimize your images

Having striking images in your blog content will help you drive more direct traffic from image searches. Again, if your content is available on social media, more visitors will click that image to your site.

Social media marketing

Social signal is very crucial for the search engine when determining which sites to rank on top. For example, two blog content can have the same quality, but the one with a higher social share will ranks high. Make sure you have a sharing button for major networks.

Additionally, it would help if you explored hidden niche social networks such as triberr to double your traffic. We also have many networks where you can join and become a member.  Here, you will network with other bloggers who have similar interests and share posts.

Do more of link building

The game is simple: the more links you get, the higher your blog content rank on search results. But, make sure you use a variety of types of links and are from an authority site.

Summary

The world of search engine optimization requires doing and following simple webmaster guides. For example, you should avoid having duplicate content at all costs. Again, try as much as possible to have inbound links in your blog content. Last, make sure you explore the search analytics report to help you learn more about your visitors.

A1 blogger gives you ways to get unlimited traffic to your website through advanced blogger seo techniques. To start with, you will need to choose the target keyword that you want to rank. Insert these keywords to the blogger title and make sure that it is within 60 characters. Put a 500 words description of your product so that Google understands the topic of your blogging site. Then make sure that you set the number of posts that you need to show to your audience. By default, it is set to seven, but you can change it to the number of posts that you want your viewers to see.

For images, if you want your viewers to click on the images on your posts, then set it accordingly. For comments, it is better to set it to users with Google accounts. This will avoid spammers commenting on your posts. You also need to set the comments for moderation, providing the e-mail for the person who will do the moderation. The benefit of this approach is again to keep spammers away because you will have the control to accept or reject the comments.

Last but not least, add your e-mail so that you can receive all the comments for moderation purposes. Make sure to select the appropriate language for the blog if you are using it for a language other than English. Keep up with our latest updates & happy blogging!