Tips to improve conversion rate of a small business website

Your website may be getting enough traffic from search engines and social media platforms, but what percentage of visitors convert to customers?  Driving huge traffic is not enough, you need to convert those visitors into customers. This is really important to have better conversion rate for Increasing business outputs.


What is conversion rate?

Roughly, Conversion rate is defined as the percentage of visitors who place an order for your business services. It usually varies from 0.5 to 10 percent.

How to setup and track conversion rate?

 There are many methods to track your website conversion rate. The simplest and widely used tool to measure conversion success is Google Analytics. You can setup your goals or simply you can put Google Analytics code on the ‘Thanks page’ and track the conversion/converted clicks.

Tips to increase conversion rate for a Small Business

You can make some changes in your website/campaign and track the results for better outputs. Here is a list of important steps which can be followed by a small business owner for better conversion rate

A/B Testing – If you are using pay per click services, this method is cool as we create two different landing pages for a campaign and compare the data to choose one which performs better. You can create two different versions of your page (Page A and Page B), A/B testing tools direct 50 percent of data to Page A and 50% of data to page B. At the end you can compare and select the best performing page for your campaign.

Keep conversion elements above the fold –

You need to put conversion elements above the fold so that visitors can easily see and do the action for better conversion.

Branding –

You can’t ignore branding. You should make your business reputation good in customers’ eyes. You need to put social media widgets including social media followers and likes count.

Clear value proposition –

You need to show why your products/services are unique and better than others. There is a need to build trust among users that you are providing quality services.

Mobile-friendly websites –

Because of increase in number of mobile phone users, you need to make responsive website with all functionalities working well. Better usability helps websites to reduce bounce rate.

Website Speed –

Your website speed should be fast so that users don’t need to wait long to view your products/services. You can read my recommended post for improving website design – Click Here

Search Engine Optimization –

You need to optimize your website to make it SEO ready. There are many steps in On-Page SEO, You need to follow for your website to make sure search engines and users like your website.
You can read SEO tips through this blog.

Pay Per Click –

If you are running PPC campaigns for your website, make sure you are targeting location, language, Keyword selection and age well. Be sure, your website PPC campaign runs by a Professional PPC expert who understands various conversion rate factors. The landing pages should be eye-catchy and in a way that influence visitors to go for a certain action.

Social Media Optimization –

On different Social Media platforms, try to use eye-catchy images and texts so that people love to read, like and share your posts. This will help you setup better reputation which will result in better conversion for your website.

Give users tunnel vision –

Make the website in a way that will attract users to setup a conversion. Remove crap things from a website such as un-necessary navigation architecture which can lead users to a page which is not important. Add awesome images and texts which are engaging and good for better conversion for a business.

Try Email Marketing –

Email Marketing is one of the cheapest Internet marketing methods for good results. You can go for a try if you want to get better conversion for your business.

Create Urgency –

It is calculated that showing some coupons, countdown buttons influence users to make a purchase decision.

Set up a sales funnel

Sometimes, what decreases the conversion rate is when you are asking the visitors to go for purchase too fast. However, they are not in a hurry to buy your products. Suppose you are selling an anti-virus, it is recommended for you to provide free trial services so that people can use your services and make their decision (As your competitors are doing).

Final Words –

The conversion rate for a small website can be improved greatly by implementing proper digital marketing activities and making website reputation better. Branding and cost effective campaigns can improve conversion for a website in a great way.


  1. says

    Great article you have here, Sanjay. It is always a great rule of thumb to test your marketing strategies to help you identify what works best for you campaigns. That is where A/B testing comes to play. Without testing your strategy, you will fail in your campaigns. Moreover, Google recently rolled out the mobile-first indexing strategy which has made it more important to optimize or set up a mobile responsive website. These and all other tips you presented are terrific.

    Thank you for sharing.

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