Search Engine Optimization.
As the name stands for search engine optimization. It is the process to enhance the ranking of a particular url in major search engines like google, yahoo, bing etc. It is very useful for a website because in today’s world, without the seo work it is very difficult for a website to come in search engine result. every body wants to find the solution requirement through internet. Websites having SEO work are giving better business since they are coming on the 1st page (or in SERP) and hence they are getting heavy traffic.
there are mainly two types of seo:
1. On page SEO
2. Off page SEO
On page optimization :
In on page seo, all the seo technique is done on the website. like content updation, Title tag. Alt tag and meta tag creation, Url updation, Error removal etc. this technique is mainly done by downloading the pages of a website and then uploading to the server after updation.
Learn : On page SEO ranking Factors
Off page optimization :
This technique is absolutely opposite to the on page seo. we promote thr site by putting link or data to the other site. on page SEO example is directory submission, social bookmarking,article submission, blogging etc.